Yellow Tail

Americhip helped Yellow Tail Wine to extend its integrated "Tails, You Win" marketing campaign by creating ads with elements that readers weren't expecting; the ad featured flashing fireflies. The firefly ad uses more light in the most creative way: four LEDs that blink in a seemingly random sequence to emulate the effect of glowing fireflies.Yellow Tail was counting on us to maintain the highest standards from design throughinsertion. In other words, they want to know that from Los Angeles to New York, when people open their magazines four fireflies are going to flash. And that's what we delivered.