Aquafina

Aquafina The challenge was a clear one:  how could we show carbonation in print?   Only Multisensorizing® can perform that kind of magic.  We introduced Aquafina’s new line of sparkling waters by adding bubble wrap to the bottles in the magazine inserts.  Simple.  Subtle.  And consumers got it right away.  They caught the message and they put their hands on the ads.  According to Starch research, “50% of readers surveyed said that they were so attracted by the tactile quality of the ad, they engaged in popping at least some of the bubbles.” That’s consumer engagement.  Great for Aquafina.