Dancing with the Stars #2

ABC's Dancing with the Stars  Since Dancing with the Stars debuted, audiences have gotten into the swing of it. And thanks to Americhip, People Magazine readers really got into the swing of it.  ABC wanted an ad that would emphasize the skirt, so we created “the magazine insert with the fringe.” It’s tactile.  It’s playful.  People swish it back and forth.  We added just a little swatch of fabric (to a very attractive dancer) and a flat ad became something interactive and exciting.  It’s a great
Americhip example of Multisensorizing® technology and delightfully simple execution.